PlayBetter Experts
Get to know the team of golf technology experts who work tirelessly to help golfers worldwide find the perfect products for their game.
Daniel Fitzpatrick
Daniel Fitzpatrick grew up on a 400-acre farm in rural Iowa, so obsessed with measuring his golf shots that he’d borrow his dad’s agriculture measurement wheel to track how far he was hitting his 7-iron across a cattle pasture. That early fascination with data led him through 20 years in the golf industry, from junior golf and PGA apprenticeship to seven-and-a-half years at FlightScope working with tour players like Matt Fitzpatrick. Now at PlayBetter, Daniel runs the sales concierge service, helping customers navigate the world of simulators and launch monitors. A 2.6 handicap based in Key West, he brings expertise from every angle — player, teaching pro, manufacturer rep, and tour operations. What keeps him fired up? The technology he used to dream about in that Iowa pasture is now accessible to everyone. Get Daniel's full story here ...
Expertise:
Marc "Shef" Sheforgen
Marc Sheforgen has spent his whole life chasing passion and turning it into a career, which explains how a blues-obsessed kid from Milwaukee ended up as one of golf’s most relatable technology writers. After a journalism degree, two decades running operations for one of the most respected vinyl record enterprises in the world, and a leap of faith that would make most people nervous, Marc now writes full time about the golf technology he genuinely loves. He’s not the scratch golfer dispensing wisdom from on high. He’s the guy grinding through the same frustrations you are, seeing real improvement from the gear he tests, and writing about it honestly. That’s what makes him worth reading. Get Marc's full story here ...
Expertise:
Danny Pfeiffer
The first time Danny Pfeiffer ever used a golf launch monitor, he bought one that same day. A technology evangelist by nature who owned a web development agency before moving into tech sales, Danny turned that same instinct loose on golf technology, and it shows in every video he produces for PlayBetter. Based in Colorado, he runs his sim three or four times a week through the winter and has zero interest in pretending to be something he isn’t. He’s a real golfer talking honestly about gear he actually uses. Get Danny's full story here ...